March Madness bracket challenge
PRODUCT DESIGN
ART DIRECTION
Overview
USA Today premiered a new interactive March Madness challenge in 2022, with a mobile-first playable bracket. Users are encouraged to sign in and create private pools with friends. Creating a bracket is easy and it's a great way to keep up with March Madness, as your bracket links directly to matchup coverage.
Responsibilities
• UX flow
• Design specs
• Art direction
• VQA
Desktop experience
Mockups for the initial landing page and bracket creation screens.
User flow
Documenting the user journey throughout the experience from the 4 unique phases of this product's annual life cycle.
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Drag and drop picks
A special desktop enhancement, users can drag and drop their picks to advance multiple rounds. The available targets are highlighted to show that team's possible path to the championship.
